Email newsletters are more popular than ever, and everyone loves to design a rich website-like newsletter for their subscribers. Unfortunately, email isn’t the web. Your beautiful design work might look great in one email client, but chances are when you look at the same work a different email client the results will not be the same.
Why? In a nutshell, some email clients are moving away from full CSS support. CSS (Cascading Style Sheets) is the technology that allows for modern, powerful, flexible website designs. Here are some guidelines for creating successful email newsletters that will look good even in the worst email clients. We don’t mention much about design, just coding practices that will succeed in all environments…